Pam
Cook, a native North Carolinian, is a 1990 graduate of Appalachian State University with a degree in communications. She began her career in television while still enrolled at ASU, serving as an editorial assistant and weekend assignment editor for WGHP-TV (FOX) in High Point, and driving over two and a half hours to work each day while still attending classes. Following graduation, Pam landed a full time position at WCNC-TV (NBC) in Charlotte, NC.
After moving back to the Triad, Pam worked as a news assignment editor at WFMY-TV (CBS) in Greensboro, then at WXLV-TV (ABC) in Winston-Salem, where she was soon promoted to News Director. When the news department was restructured, Pam joined WXII-TV (NBC) as an account executive before being recruited by Sinclair Broadcast Group in 2003 to return to WXLV-TV and WUPN-TV to rebuild their news department from scratch.
In 2010 Pam founded Pam Cook Communications, bringing with her two decades of experience in broadcast news. Pam's background in journalism and her close relationship with local and regional media outlets have allowed her to help her clients better communicate their message to the public via mass media.
Pam has created media opportunities and events for both public and private sector clients. Her work includes:
- Coordinating regional transportation summits featuring Governors Beverly Perdue and Pat McCrory.
- Developing and publicizing numerous high profile fund raising events such as the Ricky Proehl Celebrity Golf Classic, and the Richard Petty Foundation and POWER of Play Foundation holiday toy drive.
- The Hutchinson Family Office food and toy drives.
- ”Handbags for Hospice" auction where she secured donated items from Oscar and Emmy winning actresses to benefit the Mountain Valley Hospice "Kidspath" program, and,
- a capital campaign for a new hospice home in Yadkin County.
Other campaigns include:
- a summer food drive with Alliance Insurance Services to fight childhood hunger.
- a Wellness initiative by Crumley Roberts attorneys, who also spearheaded participation in National Walking Day.
- the Paul J. Ciener Botanical Garden lecture series.
- April Hartsook's "Climb for Courage".
- Senior Services' Art Show to benefit Meals on Wheels, and their celebrity meal deliveries campaign.
- Girl Scouts' 100th Anniversary.
- Goodwill Industries' Workforce Development initiative.
- GO RED for Women events for the American Heart Association and Novant Health; and
- Bra-La-La events with Kernersville Medical Center to raise awareness for breast cancer.
Pam has served on the Board of Directors for the Forsyth Humane Society, the Shepherd's Center, and Preserve Historic Forsyth, and is active with GO RED for Women.
Pam is married to Jim Longworth, a columnist for YESWeekly and host of the award-winning Triad Today television series. Pam and Jim reside in Kernersville with their three adopted dogs Charlie, Pepe, and Cooper.